Who we are and how we came to be

Having been involved in the bullbar industry for years, it became apparent to me that the industry was underserved. I recognized that the industry had tremendous potential, however existing manufacturers in North America seemed to be reluctant to fully commit. They were unable to keep up with truck model changes and increase production to meet the demands of this growing industry. Convinced there was a better product and a better way serve the market, I traveled to Australia to find the answers.

Australian Inspiration

In Australia, bullbars and grill guards are a staple in the trucking industry. A mature market, its customers have been well served for over 30 years. I met with a world leader in bullbar manufacturing in Woolong, Australia and left with proven solutions, partnering expertise and a plan to deliver superior product and service back home. Over the next several months, we worked closely with the organization to draw from their accredited engineering expertise, significant manufacturing experience, volume procurement, and history of market acceptance and performance. We perfected HERD designs to suit North American trucks and to meet the unique needs, road and driving conditions, wildlife activity and other challenges facing truck owners, drivers, operators, fleet managers and dealers across the US and Canada. In 2003, we were ready: Herd North America was born.

A Single Focus

Right from our inception, we decided that strength and protection were to be our core product characteristics and focus. At the same time, we share many truck owners’ philosophy that a HERD grill guard and bumper must look good on your truck. We demonstrate our care about the quality of our craftsmanship from every aspect, right through to the finish.

Our current plant was purchased and modified for the single purpose of producing the very best and most integrated vehicle protection products on the market. This is what we do, and it is our continuing aim to be the very best.

What’s down the road for HERD?

I’m excited about our growing line of products and their overwhelming, immediate acceptance in the marketplace. I am equally proud of the relationships that we are building with Dealers and Customers.

Today, the challenges we face are the ones we’ve set for ourselves: to get our products to market faster, to offer a more diverse and specialized model line-up and to build stronger relationships with our owners and dealers based on trust and our ability to deliver on the promises we make each day.

Dedicated, HANDS-ON Ownership

I live about 10 minutes away from work (on a fast day) and like it that way. My approach has always been hands on - if I am required, I am available. Yet, at the same time, my team is truly empowered and prepared to deal with virtually any aspect of our business quickly and efficiently.

Why US? Why NOW?

If you are a successful driver, owner/operator, dealer, or fleet manager, then you owe it to yourself to take a serious look at HERD. We deliver more than just peace-of-mind: we want you to have the confidence you need for the unseen road ahead.

Marc Daudet
President & CEO
HERD North America